The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand.
“Creating a stand-alone brand for Ram trucks has allowed us to concentrate on how our core customers are using their trucks and what new features they’d like to see,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.”
For 2011, the Ram Truck brand adds...