A Look at What's Coming for Ford, Lincoln and Mercury in the Near Future
From the January, 2010 issue of Motor Trend
When Ford CEO Alan Mulally took out massive loans in 2007 with the entire company serving as collateral, it looked like a desperation move by an automaker on the ropes. Come 2009, Mulally started looking like a genius.
Thanks to those loans, Ford didn't have to ask the government for loans or file bankruptcy, and thus didn't earn the public scorn that its cross-town rivals did. On top of that PR victory, Ford was a big beneficiary of the "Cash for Clunkers" program (Ford vehicles, particularly 90s Explorers, were some of the most common C4C trade-ins as well). And, thanks to some well-timed products like the 2009 F-150 and 2010 Fusion, its sales dropped slower than the market as a whole and the Blue Oval finished 2009 with a bigger share of the market.
Looking forward (and past the looming release of the Fiesta), Ford has enough product in the pipeline to build on its victories in 2009. Click through to the following pages for all the highlights of what Dearborn is cooking up for 2011.
By Todd Lassa