Thursday, September 30, 2010

Sports Car International

Sports Car International (SCI) was an automobile magazine in the United States published by Ross Periodicals Inc. that was focused on sports cars. The magazine was published from 1986 to 2008. Its business offices were located in Novato, California.
The magazine was unabashedly enthusiast-oriented, assuming a good knowledge of sports cars, racing and automotive history. In the 1990s, Jay Lamm served as editor;[3] Lamm had worked at other publications, including Autoweek, and had written books on cars like the Mazda Miata. In 1994, SCI became the first magazine publication to go all-digital in its printing process.[4] In 2006, Erik Gustafson served as editor, and upgraded the publication's layout, editorial style, and format to compete directly with rival top automotive publications.
The magazine ceased publication with the November 2008 edition due to cost factors such as a lack of advertising revenue. The publisher stated that all subscribers would ride out their subscription with Excellence, a magazine focused on Porsche automobiles. For those who already have subscriptions to Excellence and SCI, Forza, a Ferrari magazine would be the substitute.


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