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The Volkswagen (VW) Group is eyeing a milestone of 100,000 units this year with cars bearing Vookswagen and Skoda badges generating over 90% sales with prestige marques Audi, Lamborghini, Bentley and Bugatti making up the rest.
The group companies sold a shade below 60,000 cars in 2010 with VW and Skoda making for nearly 53,000 units. Group sources said with VW’s volume models—Polo and Vento – set to enjoy the first full year of sales, its sales could grow by 80% to 58,000-60,000 units. Audi is expected to match that growth and matched by a similar growth at Audi to record 5,500-6,000 units and Skoda growing by 50% to touch 30,000-plus units.
Incidentally, the group needs to continue growing at this pace to meet the target of 20% market share by 2012 against a measly 2.8% now as envisioned by group CEO. With the Indian auto industry pegged to reach 5 million units in 2018 from 2.16 million last year, the group has to sell nearly one million units to achieve the target.
Source: Times of India (Daily Indian Newspaper)
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